Compliance Radar · Tracking lawsuits
FTC sues Hims & Hers over sharing health data through pixels and customer lists
The FTC says Hims & Hers sent health data to ad platforms through pixels and customer lists.
- Status
- Complaint filed; no ruling as of October 2026
- Takes effect
- Pending litigation (N.D. Cal.)
- Announced
- Jul 29, 2026
- Type
- enforcement
What changed
The FTC alleges Hims & Hers sent site activity and customer lists to Meta and Snap despite privacy promises. In 2026 it also banned Kochava's location data sales (May 4) and finalized Cox Media Group orders (August 27).
Who it affects
Health and wellness sites using ad pixels, conversion APIs or customer list uploads.
What to do
- Block ad pixels and conversion events on health pages without consent.
- Never upload patient lists to ad platforms without separate consent.
- Wire server-side tags to consent too.
What ComplyMo already handles
Page audits and daily re-checks: Growth and up. Everything else: every plan, from $19 a month.
Sources
- FTC: FTC and states act against Hims & Hers (opens in a new tab)
- FTC: Hims & Hers complaint (redacted) (opens in a new tab)
- FTC: Kochava location data ban (opens in a new tab)
- IAPP: The FTC sues Hims over pixel tracking (opens in a new tab)
Summary of public sources, not legal advice.